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    Florida Internet Advertising - Small Business Internet Advertising in Florida


A message from the President of Florida Internet Advertising:

Thank you for visiting "Florida Internet Advertising".
We will strive to make your Internet experience here both pleasant and informative. Our goal is to match Internet small businesses and service vendors in the great state of Florida, with consumers and online end-users, with factual and up-to-date information. For Internet businesses, we shall position your company so your potential customers will "see" your advertising and marketing message. We are the Florida advertising online "gateway" to Internet Advertising business success.

Does Advertising work? by Richard Wise

The simplest answer is no, advertising does not work. At least, not in the way most people expect. According to the New York based company Newtek Business Services, there are 24.7 million small business owners in the U.S. and growing at the rate of 14% per year. If the advertising model most small businesses think works, then they would all have a Super Bowl commercial. You see, many small businesses believe the advertising ROI (return on investment) dollars, equates to a positive cash flow. If there were some type of guarantee that for every advertising dollar spent, a return of 10% or greater could be realized, everyone would have a prime-time television, radio or magazine ad campaign.


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